MR. BEAK

Komplekt was commissioned to write the texts in English and German accompanying the launch of a new food brand for wild birds Mr. Beak. In recent decades people increasingly detach from Nature, living in large cities and spending most of their time indoors – at home, workplace, subway, restaurant or other closed spaces. Man modifies or in some cases even destroys the habitat of the animal species that populate urbanised areas. Mr. Beak is on a mission to encourage and help people reconnect to Nature by inviting wild birds to their terrace or backyard. Thus, making people’s lives more inspired and colourful, but more importantly, supporting birds to live through the changes in their habitat and sometimes harsh natural conditions. The brand’s visual identity and labels have been developed by Studio Frank.