“There are international standards how to develop art institutions in order to attract broader public. There are also local specifics that need to be taken into account. The intersection between these two positions might be a successful formula for a vital and perspective museum, gallery or art center. Go small! Big institutions are remnants of the past.”
The above words come as a reaction to a most prolific and interesting discussion organised on the occasion of the visit of Pedro Gadanho in Sofia, where he delivered a lecture on the new role of the museum and the challenges it faces in terms of programming, education, audience and marketing and communication. Тhe meeting with local culture activists happened as a leisure breakfast lead by us, Studio Komplekt.
Pedro Gadanho is an architect, curator and writer. For four years he was a curator in the Department of Architecture and Design in MoMA, before quitting the job and becoming the first director of the Museum of Art, Architecture and Technology in Lisbon, Portugal – MAAT. He aims to turn the museum into a place with a unique space for exhibitions and collaborations, events, educational programs and other diverse activities.